How much time and energy does it take to generate a referral market from local area clinicians after you purchase/ finance a Laser Advanced High Intensity Laser Therapy (HILT) Class IV Medical device?
How is developing this network going to help you pay for a piece of medical equipment?
The Laser Advanced team recognizes you have limited hours in the day to treat patients, manage a practice and make business decisions that impact your Practice. Our Team can provide you a growth roadmap and marketing materials/ sales support to maximize the use of your new HILT device and develop new business opportunities.
We provide the support materials and talking points that help educate referring medical professionals in your community of the unique HILT treatment protocols. We help you incentivize Clinicians to start making qualified referrals to your Clinic. These qualified patient referrals start generating unanticipated, additional revenue for your practice that can help grow your business substantially!
What’s In it for my Practice to invest in HILT & to Build a Medical Referral Network?
Investing in an expensive medical device can be a daunting choice when considering incorporating Laser Therapy into your Practice. Let us show you a simple breakdown example of how creating a medical referral network can boost your revenue and provide device ROI.
Note: ROI data is based on a Case Study of two ‘traditional Chiropractic Offices’ that purchased 30W HILT devices, followed Laser Advanced’s Roadmap for Growth that assisted in developing a medical referral network in 12 moths (Q1-4).
Now you have some numbers to think about, now you may be asking…how much time does it take weekly to start building a relationship with referral partners?
Time Commitment = 20 minutes, 3 days/ week, = 60 minutes/ week.
This is a very small commitment to develop a substantial referral network that keeps your device continuously in use and making money!
Here are a few approaches in our Roadmap for Growth strategy the Laser Advanced Team has found to be successful:
Networking
Make a connection or pick a handful of connections you know in your local market and are ‘known individuals.’ These ‘known parties’ can be part of your networking group, local medical association, Chamber, of Commerce, Rotary Club or anyone you have an established professional or working relationship with.
Assistance from Trusted Business Partners/ Resources
Many business owners/ chiropractors have a team of trusted individuals who assist them in making their business successful. If you have a banker/ financial advisor, accountant or patient that is a community leader, tell them the type of medical professional you are looking to connect with…may surprise you the quality of connections they provide.
Patient Files/ Referring Clinicians
Research your patient files. If your Clinic requests primary care or specialist info on your intake forms, this may provide a wealth of referral leads. Many primary care or specialists are already referring patients to your practice.
You may have overlooked city or regional specialists; you can create a list and start informing referral partners about the benefits of Class IV Medical Grade Laser Therapy and how you are using the equipment to treat their patients!
Educating & Marketing to Referring Clinicians, Specialist & Sports Clinics
OTs, PTs, Radiologists, Neurologists, Orthopedists, Sports Trainers and fellow clinical professionals acknowledge the well-known, therapeutic patient benefits of HILT; these clinicians generally farm referrals for HILT treatments to Chiropractors due to their inability to bill for treatment or monetize the equipment.
Why should a potential medical referral partner consider sending patients to your chiropractic office?
Here are a few topical talking points to help start a conversation with clinician from our How it Works page:
– 60+ Present, Full Body Treatment Protocols
– Typical Conditions Treated by HILT
– Higher Wattage = more effective/ faster/ better Therapeutic results
– Provides a treatment alternative for patients that have not responded to other therapies
– Frequently makes surgical interventions unnecessary
– Highly effective for many diseases/ common medical conditions
– Reduces the need for pharmaceuticals (opioids)
– Restores normal range of motion and physical function
– Treatment is painless/ Easily applied
– Eliminates pain/ Non-invasive/ Non-toxic
– No known adverse effects/ No drug interactions
We hope the info about creating a clinical/ medical referral network and business strategy provides your Clinic with insight and incentive to consider exploring purchasing one of our Class IV 15, 30 or 60W medical lasers.
As noted, Laser Advanced can provide you samples of 4×6 post cards and other marketing materials from the Roadmap for Growth Packet for leave behind or post discussion follow up materials to send to referring clinicians. These materials also make great take-aways for patients to educate them on the benefits of HILT and give to their friends.
If you have questions about our Roadmap for Growth packet included with the purchase of a Laser Advanced High Intensity Laser Therapy (HILT) device, we would love to hear from you. Connect with us at our Contact Page or give us a call to speak to one our Doctors at 866-425-0323.
